To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. These are the elements that differentiate a professional website from a mediocre one. So in a way it's not designing the website that counts but how the website is designed. The only option that most of us have in order to design a good webs More..

A Website Checklist

If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later. Or maybe you started out with a barebones website and finally have the time and/or money More..

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Building Your Website to Save You Money

Does your website make you any money? Does it SAVE you any money? Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money? How? Well, while I don't know your particular situation, I can provide you with some thought-provoking ideas that you can take back to your web designer for more input. Reduce your support costs. It is often cheaper, easier, and more ef More..

Ten Design Mistakes to Avoid

Avoid these mistakes and your site will be steps ahead of your competition. 1. Not planning your site Before you even have a website, you must have an idea, a focus. Why do you want a website? What are your plans and goals for the site? Sit down and draw out a map of possible pages and ideas for your site. Include your site's purpose --whether it is to sell more product or make the public more aware of your issue -- whatever it may be. Build your site from it's strong foundation (your goals) an More..

Design Matters in our Visual Culture

FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people's perception of a situation or thing. Let's define these words...(impression) noun: a characteristic, trait, or feature resulting from some influence; the act of impressing. (perception More..

Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them. DIY (Do-It-Yourself) ?? Knowledge is Power I highly recommend reading and learning about graphic/web design. It's a good idea in a long-term sense whether you do design projects yourself now or hire in the future. You will be able to communicate more effectively to your graphic More..

Long Copy Sales Letters on the Web: Hype or Not?

I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I'm saying here. I'm not talking about long content pages within dozens of other pages on a site. I'm talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name. Next, let me say this: long copy works, online and offline. If you can hold someone's attention with your writing, a long page gives you the space to deliv More..

5 Ways To Automate Your Site

Automating your online business is one of the most important steps you can take to insure your success on the internet. If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all. Learning to delegate some of those routine, daily activities is one way to insure your site's success and to give you much more time in the day for the most important task which is that of promotion and marke More..

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly k More..

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it. Give every page a different title according to its content. More..

Top Ten Ways To Use Audio On Your Site

Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site. 1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site. More..

10 Ways Web Site Text Can Impact Your Readers Buying Decision

10 Ways Web Site Text Can Impact Your Reader's Buying Decision The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site. 1. Easy To Read - You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't wan More..

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into. But what is it that makes good or bad web site design? In my personal opinion, a good web site is one that's simple, informative and gives me a reason to come back frequently. That's what you should get from a good web des More..

15 Website Elements That Attract Visitors

Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves." 1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know "what's in it for me to stay here." If you don't provide this, they are gone. 90% of the sites o More..

Top Ten Ways To Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter. Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits o More..

Top Ten Ways To Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips: Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml. 6. Make your layout clear, clean, and consistent. An unorganized, unclear site tells people you didn't do your homework by writing excellent copy to con More..

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting. Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist: 1. Replace long paragraphs of copy with short benefit-driven headlines. Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?" 2. M More..

Through The Looking Glass

My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady. She wanted to know what the future held not only for herself but for me, her only little boy. I was about five or six years old at the time, and used to gaze at the reflected images upon the crystal ball of the sunlit window behind me and the lace cu More..

Whats Wrong With My Website?

I ask myself that question about once a month.My website looks fine to me, but what are otherpeople seeing? And what are the Search Enginesseeing? Here's a checklist of 10 ways to optimizeyour website for peak performance: 1. Browser Compatibility The first thing is to look at your website throughother people's browsers. I do this regularly and I'vesometimes been shocked at what I saw! ANYBROWSERhttp://www.anybrowser.com 2. Broken Links About 5% of all links on the Internet are More..

Got Web Traffic But Still Low Sales? Ten Ways To Selling Success - Part 1

Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web si More..

Got Web Traffic But Still Low Sales? Ten Ways To Selling Success - Part 2

Part one of this article is available at www.bookcoaching.com/freearticles/article-34.shtml. Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. But do you tran More..

4 Things That Make A Web Site Great

First you need original content. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,but necessary to keep visitors coming back. Add a dash of humor, be sure to update once or twice a month and look out, you're on your way. Second you need, great graphics. If your graphics are properly used they can greatly enhance a web site and it's content. However, if you overuse or they take forever t More..

Turn Benefits Into Sales With Streaming Media

The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites. Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community.&qu More..

So Much About META Tags!

I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits. Rule #1: META tags always go in between the HEAD tags on your website. Rule #2: NEVER include any line breaks in any META tag! Most everyone knows the two basic META tags: keywords and description. Keywords should be in a descending order of importance. Move your most important keywords to the front, and don't repeat yourself (e.g. auto,pa More..

Moving Things Around

How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Maybe by moving the couch over there it made the room seem bigger. By moving the TV over on that wall gave the room a sense of coziness. The same can be true for your website. If you are in a rut, and your webs More..

Read more About Good Content Pays!

How To Double Your Online Sales Without Spending Another Dime On Advertising

payingcustomers, your business will fail. FACT: "50% of Visitors are LOST because visitors can't easily find content" - Gartner Group FACT: "40% of Repeat Visitors are LOST from negative experience" - Zona Research FACT: "85% of Visitors ABANDON a new site due to poor design" - cPulse FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale. Just imagine, if you can improve your web site's conversionrate, you h More..

Having A User Friendly Website

Let's look at what your user wants to see at your website. 1. No Flash For many who visit your website time is money for you and for them. The last thing people need to see is a slow loading flash front page. Unless your flash page is very unique and interesting enough that it will hold their attention I suggest you loose it. For people on dialup, and yes there are many around the world, a flash page is a download nightmare for them. 2. Page Load Time There is nothing worse than going to More..

Testimonials Can Increase Your Web Traffic

We've all seen and read product testimonials.They're a very valuable tool for merchant sales and can often tip the scales in determining acustomer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy. When I'm on a site offering a product or service I like to click on customer testimonials becausethey are generally short and easy to read. People typically point out exactly what they like abouta product and how More..

Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales

Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale. Although it's true to say human emotion hasn't changed in the last 10 years online, the consumer and buyer rea More..

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web site issometimes called a sales letter site or mini-site, and itfocuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, nodistractions, no subsidiary goals, such as newslettersignups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a salesletter site. Your headline serves as the key point of orientation for the reader and should be as stro More..

Give Your Website A Chance

I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it andthey will come" no longer applies on the internet but I'm not sure how many people really believe it. I look at sites everyday as part of my sales strategy and I can't tell you how many of them violate the obvious elements of good website design and submission. What even amazes me more is that they can'tfigure out why they don't get sal More..

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items, you mayface a fierce challenge of helping shoppers find what theyare looking for. You'll need to classify products intocategories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers. I've seen again and again web sites using classificationsthat aren't known or understood by a portion of theircustomers. For instance, I once wanted to buy T-shirts and went to the site More..

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for solong that when you finally tell them to open their eyes,they ask "Where am I?" not knowing if they are even on thesame continent they started from. When someone comes toyour web site from a search engine or through a link fromanother site, it's like that for them. They may have littleor no context within which to understand your home page - oranother page deep within your site that they've landed on. By imagining and engi More..

Color Psychology In Marketing

On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool. But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors. Just as you use words to express yourself, colors can be used as an expres More..

6 Website Design Disasters And How To Avoid Them?.

Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn't want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn't an area where More..

Why Use Professional Web Site Designers For Your Next Web Development Project?

Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes. But following are some reasons why it may not be a wise idea for you. Many non-professionals use WYSIWYG (What You See Is What You Get) web page creating software. While this kind of soft More..

Make Your Site Quick To Load!

The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site. If you are a business and offering people important information, it is critical to have a nice design, with a quick load time. You may want to check out the load time of your page, to indeed see if your site loads quick enough for the average user. A great site tool can be fo More..

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase. Therefore, a well designed web site really CAN boost your sales! In this article I'll share my five favorite web design tips to help you increase your online sales. Tip 1: Choose Your Colors Carefully The colors that you use w More..

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them. The web is somewhat similar if you think about it. Have you ever started to buy something online and found yourself rushing to complete the transaction? Or have you ever started to buy something and stopped? Why did you decide to go ahead with the p More..

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