What is web usability & why is it important? Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business. * Every Ã‚Â£1 invested in improving your website's usability returns Ã‚Â£10 to Ã‚Â£100 (source: IBM) * A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson) Your website has to be easy to naviga More..

Put Up A Website And Start Promoting In About An Hour

I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today -- it will take you about an hour! To get started, you need a domain name. This is the dot com address people will go to, when they want to see your site. Now, I don't represent any particular co More..

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do when they land on your site. Why Do You Have a Website? The number one reason magicians have websites is ego. They want to be able to say to people, "You can visit my website at www.bite-me-hard.com." When the person vis More..

Give Your Web Wite Visitors What They Really Want - Information!

Surfing the internet is basically an information-fest! From intellectual discussions to the bizarre...people surf the internet for information more than products or services. Through sites that offer information -sales are generated indirectly which is perfect. By offering valuable information to your visitors, you start a marketing relationship just by creating value in your website. How? Articles - content written by you and others that fit the theme of your website with resource box always More..

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significantinvestments that require the right features and regular andproper maintenance to ensure maximal satisfaction andperformance. Your car is a finely tuned machine. You bought it not onlyto get you from point A to point B but also perhaps to havesome fun and look good as you go. If you purchased your carnew its engine had no wear. To keep it running like the dayyou bought it you maintain it regularly: you change the oilevery 3000 miles, you inspec More..

How To Choose A Website Designer

When you're self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign. What Types Of Websites Designers Are Out There? I don't think there is an "official" definition, so I'll give you MY definition: ? A Website Designer helps you to determine the page layout, graphics, text lo More..

Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?

There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: * Client-centric and easy to remember name(s) Your website can have more than one domain name that directs potential clients to the single site. Your service professional business website should have at least two domain names. One being your name, which is the most likely thing a clien More..

Web Site Turn Ons

When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. You get advice from friends and colleagues. You probably also notice the sales flyers you get in the mail. What do you notice? What gets your attention? A web site for your business has many of the same purposes as a sales brochure. At the same time, it is more "delicate" and requires more attention. It is technically more advanced and therefore more chall More..

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Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. For example, some font types are more easily readable than others, and some are more widely available. You want to choose font types that: # fit the character of your site, # are easy to read on a computer screen, and # are widely available across many browsers a More..

5 Easy Ways to Improve Your Website

When designing your website, remember to avoid useless and confusing features, however "cool" they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors. Put your logo on every page of your site, and in the same location. Usually, the best place to put it is in the upper left corner of the page. Remember to make your logo clickable, linking to the main page of your site (a More..

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success: Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it. We'll often ask people, "What are the objectives of your site?" Answers vary from "the site is supposed to provide information about our company and products", or "the site is supposed to effectively convey our brand to our audience". In actuality, those are very rarely the true obje More..

Web Design: Should You Hire Someone or Do It Yourself?

So you need a website. You are not sure if you should hire someone or learn HTML and do it yourself. Consider these points before making your final decision. Web design is an art and a science A good web designer is worth their weight in gold. There are literally a thousand and one details you will need to know before your site should be live. These details include designing a clean, easy to use user interface all the way to proper search engine optimization techniques. Can you learn these det More..

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"? Usability is how easily people are actually able to use your site. And you may be surprised at how much money you may be losing because your site has usability problems. Just because you think your site is easy to use, doesn't mean your average customer does. Instant Tip # 1: Have someone you know who has the same computer skills as an "average us More..

Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic

ou're not getting a lot of traffic to your websiteanymore, must implement these Website promotionideas immediately. 1. Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions. 2. Add a directory of web site links to your web site. People will visit your web site to find related web site links for the topic they're interested in. 3. Add an article section to your web site. People will visit your web site to read and learn new i More..

Website Design: 10 Web Site Design Pitfalls To Avoid

If you've a website that is not generating a lot of sales, it may be due to some design flaws. Below are website design flaws you should correct now, to empower your website: 1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. 2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count. 3. Don't make the mistake that everyone will totally underst More..

Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales

Seeing is believing. One trick to increase your visibility as well as yourcredibility is to use your photo at your website. Below are a few website promotion ideas to help you do this and increase your sales: 1. Use a uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a mohawk or huge fuzzy hair. 2. Color your hair a bright color. You could color it pink, blue, purple, green, etc. You could even make it match your web site's colors. 3 More..

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are doing business on the Internet. There are so many factors involved in creating a web sitelayout and or design that there is really no right or wrongdesign. A web site that may have looked clean and crisp in the template stage can totally change when you add your textand other content. The saying - less is more, often applies where creating a web page, by having a clean crisp design with minimal graphics your site is quicker to load and easier to na More..

Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales

Here are 10 dynamic website advertising tactics tosuper-charge your sales, starting now: 1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. 2. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. 3. Never assume people believe the information in your ad copy. You need to back-up all your claims with indis More..

Website Design: 10 Smart Tips To Improve Your Ad Copy

Your website design may be affecting your sales inways that you may not believe. Here are a few website design tips to help you improveyour website and ad copy for greater profitability: 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. 2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the reader More..

Website Sales: 10 Strategic Tips To Maximize Your Profits

If you've a website but not making a lot of profit from it, cheer up because I have 10 website sales secrets that can help you maximize your sales and profits, starting now: 1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. 2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box. 3. Include a FA More..

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner.. Tip 1 - Keep It Customer-Focused - What You Like Is Irrelevan More..

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites - Right. Sometimes it is easy just to pick a template that comesincluded with a site builder and or hosting package. There are also thousands of Free templates that you candownload from the Internet. But for those of us who want full control of our designand graphics, it is first a matter of sitting down and choosingyour site design and color scheme. Your site theme, design or layout will play a major part in the sizeand number of graphics y More..

Let Your Website Make You $$$ While You Sleep! and All That Other B.S.!

Well, you've got your product, started your home business, and even have your website up on the internet. Only one problem, where is that money you were supposed to be making? Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer. Just because you have a website up doesn't mean much if people can't find you among the masses of sites out there. And you thought you were done:) Now, the real work starts..... Need marketing strategies...... Some easy an More..

Understanding How HTML Color Codes Work

Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article. Introduction to the Hexadecimal System In mathematics, the hexadecimal or simply hex is a numeral system with a base of 16 usually written using the symbols 0-9 and A-F. The numbers 0-9 have the same value as in the decimal system but starting with the let More..

7 Tips To Increase Sales With Your Ecommerce Web Site

Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It's important that you are taking full advantage of your web site to get your share of the billions of dollars spent online every year. In this article we are going to cover 7 tips that you can put into practice immediately to increase your sales and revenue with your ecommerce web site. 1 More..

Do You Own Your Web Site Design?

Your web site has been up for a few months and you are making money hand over foot. While surfing sites one evening, you are shocked to find a competitor using your design. You find out your designer sold them the same design. They must be breaking the law, right? It all depends on whether you own the copyright to your web site design. Many site owners are shocked to find out they do not. What is Copyright? Copyright is a method of protection for authors of original works such as literature, c More..

Effective Website Design For Massive Traffic

STEP 1:Do your homework Plan and think about your content. Think big, have a vision of at least a 100 page site. The pages should have "real content", as opposed to link pages, resource pages, about/copyright... etc pages. STEP 2:Buy Domain name: Invest in an easily brandable domain. You may want "google.com" and not "mykeyword.com". Keyword domains will go no where, whereas branding and name recognition are the in thing. The value of keywords in a domain name have never been less to Search E More..

Winning Websites

Customers will form an opinion of your business as soon as they look at your website. Therefore the same basic rules apply that you use in the production of your brochure and your business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make a statement about your business. More and more potential customers will look at your website to find out more about your product or service or even to place an order. Here are some further points: #1 Keep it up More..

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Creating the Perfect Website - A beginners Guide

Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you. By following the 5 guidelines listed below you are guaranteed to create the perfect website. 1. Plan your website Creating a plan of your website will help you identify the purpose of your website and will also help you to see how many pages you will require. You should then research simil More..

User Experience and Search Engines: If Your Home Page Could Only Talk

Dear web site visitor. I can't tell you how glad I am that you found my website. You have no idea the great lengths we've gone to get you here, let alone what we're about to do to keep you on this web site. First, let me say, I have no idea who you are, or why you came, but believe me when I say, I built my site just for you. My company and products are the best there is to offer. You can find everything you need to know about me in my About Us page (it says "us", but there is only me, really. More..

Using CCS to Eliminate Tables

CSS or Cascading Style Sheets has opened up tremendous possibilities for improving web site designs, web page layouts and adding new features. The HTML code can be made shorter, cleaner and simpler by CSS resulting in faster loading of web pages, and making them more accessible to search engines. Here I am narrating my experience with only one part of CSS - using it to eliminate tables. If you look at a traditionally designed web page, you are likely to find number of tables in the layout. Tabl More..

Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the Internet. Most smooth animations on websites and in banner ads, short films, and presentations are built in Flash. Macromedia Flash is a powerful and adaptable software program. It enables Flash web designers to incorporate sound, movement, and interactivity that cannot be achieved with standard HTML websites. Web designers use Flash to develop a wide array of presentations, tutorials, and websites. They can create entire we More..

Successful Websites Don?t Set Out To Sell

What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping? Your answer to this question may determine the success of your website. So think carefully? How we define what a website is all depends on which side of the fence we're on. I suspect that most - if not all - vendors and service providers would say their website is a sales tool. But this is a fundamentally flawed pers More..

How to Force Your Visitors to Order Immediately!

This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is. Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than the VERY SAME popup would be on yours! In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%! Here's how that tech More..

50 Surefire Web Design Tips

Tips to brand your website * Include your logo in all pages. Position it at the top left or each page. * Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart. * Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar. * Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across y More..

The Contrast And Similarities Between A Web Designer And Web Programmer

The concept of web designing based on the nature and rapid growth of the Internet is nothing to boast of any more. This is because of the large number of web sites published to the Internet everyday, so as to showcase one's presence and dominance on the World Wide Web. You may ask why this is so, well, the so simple answer is the rate at which technology is evolving. An example is illustrated with the popular Microsoft FrontPage and Macromedia's Flash. They are two different web designing softw More..

Creating A Quality Web Site Design!

In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it's a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. That's right, if you don't catch your visitors attention right away, statistics shows us that your visitors will come and go within 15 seconds or less. That doesn't leave you with a lot of time to grab some More..

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. The basics of a good web site are simple. Generally, if the purpose of your web site is to convey information, the emphasis should be on clear navigation and engaging text. If however, your purpose is to showcase a portfolio or develop a brand identity, then it will be more appropriate to limit the amount of More..

Website Checklist

10 Basic Things Your Website Should Have ... __ all short sentences and paragraphs (more reader friendly) __ lots of "white" space (more appealing) __ graphics (makes site more interesting and entertaining) __ links (widens reader interest)(boosts search engine ranking) __ search engine listings (so people can find your site) __ banner at top (makes home page look professional) __ contact info (at least a valid email address) __ About Me or About Us info (makes it more personal) __ priv More..

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