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Home » Web Design Articles
 

Web Design Articles

 
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10 seconds is all it takes? (How to grab the attention of your audience with your web site)
FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary. FACT: People who use the internet are usually those who are always on-the-go and don't want to spend time figuring out how to navigate any web site. FACT: It takes all of ten seconds for most first-time visitors to spend time on any web site before deciding if it's worth any attention. Yes, it only takes ten seconds for viewers to get interested and stay More..
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A Web Site That Sells Is All One Needs To Have A Successful Online Business!
There are more than billions of Web Sites, running Online Businesses, offering products and services. But only a few Web Sites manage to make any sale. Only a few Web Sites are capable of pulling in visitors and turn them into customers. Only a few are able to get profitable returns for their investments. Then what's wrong with the rest of the Web Sites that are unable to get the required returns of their investments or do not make any sale at all? Even if they recieve huge traffics, they don More..
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The Top 8 Website Sins Part One
They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? What does your website say about you? About your business? Does your website entice the visitor to pause and take a few moments to look around or does it confuse them so much they click past it without ever looking back. The goal of your website is to make the visitor stay until the desired visitor response has been achieved. That might be that they sign More..
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The Top 8 Website Sins Part Two
Sin #5 Poor Spelling And Grammar We all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar. If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered More..
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Ten Fatal Mistakes That Make Web Sites Stink
Since you'll spend lots of time and money to create your web site, don't you want to make sure you're not making mistakes that at best irritate users, and at worst make you lose customers? After all, when you alienate users, you lose potential revenue. Who can afford that? Dr. Jakob Nielsen, Principal of the Nielsen Norman Group, says that the top 10 website mistakes include: 1. Not listing prices. Pricing in the most specific piece of information users need to understand the nature of offers More..
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Creating Your First Website
Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected. The problem is, building a website requires technical know-how that you have no way of acquiring until somebody explains it to you. And technical people are often pretty bad at explaining things. Everyone who has ever built a website eventually discovers that you cannot possibly do it right until you sift through all the techno-jargon and start to und More..
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Make Artistic Graphic Designs
Are you a student of graphic design? If you have taken time in extra reviews and put "graphic design" and "drawing" into any search engines, you'll get almost the same result = descriptions of graphic design programs at many design schools. Baffled? Well, it's like this: As a student interested in graphic design, you have to take drawing and not actually a degree in fine art. The truth is, you don't need to be able to draw sensationally, but your skills as a graphic designer would edge out if y More..
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Bad Design Characteristics For A Website
Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid. This article will describe some of the major design flaws in many new websites. Design flaws that will reduce your traffic flow, reduce your amount of loyal viewers, and generally annoy people. It is my hopes that be identifying thes More..
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Positive Design Attributes for a Successful Website
Designing a website is hard job, and requires you to think out a plan of action, and put in a lot of work to make it successful. There are many different kinds of websites on the Internet, but if you look at all the top performers with high traffic, you will notice that they all have similar design characteristics which place them as the best in the world. Characteristics for an excellent website design: Attractive Layout It's important to design a website that looks attractive and is easy on More..
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How To Rescue Your Graphic Design Project When All Else Fails
Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve. Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc. can be a source of More..
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Make it Clear What Your Website is About
I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams. For the purposes of this article, let's refer to Amazing Formula (http://www.amazingformula.com) as an example of such a site. (Note: I have never purchased this product and can make no claim, verification or guarantee one way or the other as to it More..
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Website Savvy: 10 Key Steps to Turn Your Customers ON!
"How to turn "slightly interested" customers into "I've got to have it!" customers!" I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. But, you'd be astonished at how many times I've actually come across NO information on the business except "place your order here". That truly leaves the customer with a feeling of abandonment. Since More..
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Make it Clear What Your Website is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either 1. Not clearly specifying the objectives of your website, or 2. Not making it obvious what your web pages are about. Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view. Many marketing people confuse their own concerns with those of their potential customers. For instance they think More..
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Build Web Pages from the Top Left Corner Down
There are two important reasons to build your website from the top left hand corner down. The first one is that this is the way people (at least in the western world) read pages. They tend to begin at the top and read towards the bottom. And they tend to look at the left column before they look at the right. This is why your web pages should contain the most important headlines and descriptive information near the top. Some designers fall into the habit of creating a standard "image oriented" More..
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Using Server Side Includes to Simplify Your Web Design
An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file. For instance, say you want each page in your site to include a short paragraph that uniquely identifies your site. I normally call this a "site-id". More..
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Creating a Basic Web Design Template
A "template" is simply a design format which you can apply to all (or most) of the pages in your web site. The first advantage of using a "template" system is that it allows you to make your most important design decisions at the beginning, and then just focus on content. The second advantage is that it allows you to quickly create new pages based on your standard design. The disadvantage is that many template-based websites look homogenized and seem to lack a unique character. Designers who se More..
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Website Conversion Secrets Revealed
In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors. The crux of this strategy resides in the concept known as website conversion, and how it can make you tons more p.rofits with much lesser work. In essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers... and the best way to More..
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Colorblind People, Can They Really Read Your Web Site?
I once created a notepad-like editor. It is possible with this editor to write Russian text on a western Windows without using a Cyrillic keyboard in front of your computer. This software is equipped with an on screen Russian keyboard which is situated under the text field of the notepad like editor. The keys on the screen based keyboard is displayed with both Latin and Cyrillic characters. The Cyrillic characters are displayed in red and the Latin are displayed in Black. http://www.russianedi More..
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Build A Successful Website For Dummies
So you want to build a website here I will explain some simple but also keyaspects that are commonly taken in to consideration when a website developercreates a website. 1) Website Design - The website design must be neat meaning that everythinglooks like where it is meant to be (nothing out of place or out of proportion).Also your sites design is related to the topic of your website e.g. your site isabout flowers then your design must have flowers. 2) Site Navigation - Visitors must be able t More..
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Increase Your Website Sales Instantly
If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy! Listed below are thirteen tips to better your copy and increase your sales: 1. Use short benefit-focused headlines. Grab your readers attention from the very first More..
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Designing Beautiful Artist Websites - 12 Tips To Showcase Your Art
1. Who needs an artists website? Not everyone! If you are currently exhibiting in multiple high-end galleries andmaking a handsome income, a website may not be for you. In fact, it might actuallywork against you - some galleries may not like the perceived threat of you showingyour work independently on the internet. Better to make use of your gallery'swebsites. On the other hand, any artist who can classify themselves as either "emerging" or"mid-career" will probably benefit from having their More..
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Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site
A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~ I'm smart. Wicked smart. Too smart for my own good. At the same time (as they said when I was as kid and as it still applies), I'm too big for my own britches. So I put those prissy pantalones to some good effort and I teach others how to write. I win a few awards, send a few hopefuls off to higher learning institutions where they in turn wi More..
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Web Design: Use it to Showcase the Message
If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy. For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact. >> So "good" design doesn't matter? That's not what I'm saying. I'm saying that design serves a function. For an entertainment or arts site that primary func More..
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Size Does Matter!
In this article we will be looking at why you should keep your web page size small. As any good webmaster knows you should keep the web page size small, but why? It's really simple, both spiders and visitors hate web pages that take forever to load because it's harder to spider the web page or for the visitor they just don't have time to wait for your web page to come up, after all most web sites are not that great, so why wait if your the visitor? You should keep images down in size, the best More..
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How to Make Your Site Attractive to Potential Link Partners
Every now and then, I receive a link exchange request from someone who wants a link from my directory (my high-ranking directory directly accessible from the index page), and in exchange, they're willing to link to my page from one of their zillions of link pages about 18 jumps away from the home page. Needless to say, the proffered page has a Google PageRank of 0, and chances are it's not even indexed by any search engines. What an enticing offer. If you want people to trade links with you, t More..
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Top Six Ways To Make Your Visitors To Hate YOU!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser. 1. Broken links Hyperlinks that do nothing when clicked are the pain in the butt for any surfer. Test your site often to ensure that all links work as they should. 2. Not putting your contact info on your site If you are selling a product you must have a way your visitors More..
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Content is Crucial!
Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the "back" button and say "bye - bye" to your site, will astonish you!!!! So it is right to say that CONTENT IS KING!! And make sure you treat it like one! It is imperative for website ow More..
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How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs? Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone lan More..
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Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's not the flashy animation, and it's not your precious company logo. I'm not saying to remove these elements. Some of them are important. But they're mostl More..
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Speed Up Or Lose Out! How To Improve Your Websites Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong? One possible cause could be a slow download speed of your web site's homepage or the web site as a whole. There is nothing worse than having to wait for a web site to load up. Studies indicate that the majority of visitors will only wait 3 - 5 seconds for a homepage to load up before clickin More..
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3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatic More..
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Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it won't recognize pictures or images. So, if you have limited amounts of text (or none at all) and you've g More..
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Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right? Not quite. There is another simple strategy to get more bang out of the content of your page - knowing what words people are using for their searches and then incorporating them into your website. Here's a handy tool that will be your guide to finding those words: http://inventory.overture.com/d/searchinventory/suggestion/ Let's step through an example for a candle business: Type candle in the sear More..
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Pop-Ups Still Work. At Least For The Time Being
Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you! Many of you found old jack-in-the-box an annoying toy and confined it to the toy box..... Well, it reminds me of pop-ups on the internet. Eventhough you know that when you get on the internet there is a good chance a pop-up will present itself, you always act surprised and somewhat violated. But as irritating as they are, More..
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Appropriate Key Words Choice
What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice. How to select the appropriate for you key words? Key words that will work best for you means to describe exactly what you offer and More..
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Revising Your Site - What Happened To My Search Engine Placement?
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process. Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons. # You don't like the design anymore # You've learned knew tips on how to More..
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TEN Answers That Turn Your Visitors Into Your Customers
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nobody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs. Before buying they get so many questions in their mind. If you answer these questions, sure they will become your potential customers. ****1.What did I get from your product?**** List out the benefits on your order page. If you don't h More..
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The Testimonial Trick
One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web site's ranking in major search engines like Google. The problem with link exchanges is that they require you to give a reciprocal link in exchange for linking to your site. This inevitably means that there will be a limit to the number of links you can tast More..
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Awards Program Debate
Daily article: One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most wonderful" or whatever. Sometimes you'll see terms like "bronze", "gold" and "silver" to describe the award. What's the debate about? To put it briefly, are web site awards worth the "paper they are printed on?" "What's the point?", some webmasters will say with a smirk (the sm More..
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What Is Your Websites Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response? I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience! In late 1999 I created Shop Tour UK (http://www.shoptour.co.uk): "a More..
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How To Create A Professional Website In Less Than A Week
Here's a really simple way... any novice can create a fully functional website in less than a week. Websites are the wave of the future. Although many companies are using an online presence to drive business to their brick and mortar stores, many hobbyists also tend to have a bit of interest in developing their own online presence as well. Developing a website from scratch can be rather expensive, but armed with the right tools, and given a little instruction, anyone can develop a professional More..
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Designing Your Web Site For ALL Browsers
Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. It is safe to say that most designers spend most of their time building their sites on a given platform. Those with the highest standards should, upon completion, take a look at their creation in different browsers and different platforms. Sure, you could see how it looks in Window 98 with Internet Explorer and let that be good enough, but do you real More..
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Web Page Building for Beginners 4
Page ranking by search engines such as Google are not only overrated but unusually explained by "experts" in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. I have no truck with someone wanting to get their pages placed in the number one or two spot from a search, but page ranking has nothing to do with that whatsoever and I can assure the reader that I can prove this to anyone with a computer. In fact, if you will jus More..
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Web Page Building for Beginners 2
A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and More..
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Web Templates: Replacing Designers?
I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours. With experiences and statements like these, it not surprising that more and more p More..
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The Next Marketing Tool: Deisgn
Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to "judge books by their cover." In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover - in fact we spend billions of dollars on products that have prettier "covers." Many people are aware how easy it is to create a web page and put your business online, but you have to ask y More..
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Are You Driving Away Potential Customers?
When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers. As a writer I put a lot of effort into making ideas clear. Therefore, I sometimes find it annoying when I can't figure out what a webmaster is trying to say. I admit I sometimes don't grasp a concept More..
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Basic Graphic Design
Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. Here's a short list of elements of graphic design that you can use today. Color This is the first and most important. Color is everything. It's why we buy HDTV sets to get better color. You want to consider your product first. Is there a color that f More..
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Why Stock Photography is a Great Resource for Web Business
A picture is worth a thousand words. And it still is today. With the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business. # Photos enhance the look of a website. # Communicate so much more than words, they communicate emotions. # Photos can be customized for borders and backgrounds. # Photos have more impact than clip art. (They tend to give a more professional look.) # Stock photography is a big business and affordabl More..
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Building Web Sites Using Web Templates
Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates. So what are web templates? Well, to put it in a simple way, web templates are nothing but readymade web-pages that can be used to create websites in seconds! How you ask? Web templates act as html coded dummy web pages that contain model content. Now these templates can be edited with More..
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